WordPressUnited States
TestPro
A bootcamp that has to convert before it can teach
The problem
A QA engineering bootcamp sells a long, expensive programme to career changers. The site carries the whole decision: course structure, instructors, outcomes, financing options and the application itself, all of which have to be legible to somebody who does not yet know the vocabulary.
What the work covered
- A course catalogue structured so programmes, modules and schedules are editable content rather than hard-coded pages.
- An admissions flow that captures the application without losing people at the form.
- Content templates for outcomes and instructor profiles that the team fills in without a developer.
- Technical SEO at template level: structured data, canonical handling and page speed on the pages that carry the search traffic.
Where it stands
A WordPress site the team runs by itself, with the marketing surface and the admissions funnel in the same system.
Stack
WordPressPHPACFMySQL