ShopifyUnited States
UNDRGOODS
A product page that has to explain fit
The problem
Underwear sold direct to consumer competes on fit and feel, neither of which photographs well. The store has a small catalogue, so the work is not merchandising volume, it is making one product page carry the argument.
What the work covered
- A product page built around fit and fabric detail, with the comparison content native to the theme instead of an app overlay.
- Custom sections the team can rearrange in the theme editor as the range changes.
- A cart and checkout path kept short, with the size decision resolved before the customer reaches it.
Where it stands
A Shopify storefront with the merchandising logic in the theme, which means no monthly app subscription is holding the product page together.
Stack
ShopifyLiquidJavaScript